START UR ENGINE
Bilingual Poster
This bilingual poster is inspired by the game Mario Kart, which was created to attract students to the new Game Design Minor at The American University in Cairo. Mario Kart is a fun and catchy game that gets everyone racing to see who can be the first to the finish line. The quote "Start Your Engine" shows the anticipation and excitement of racing, and the Arabic translation is used to cater to a bilingual community.
PROCESS
"Battle Mode" is chosen as the focus of the poster where the Latin and Arabic typography are shaped like balloons from the game. The sketching process shows development to create a cohesive style for both languages while still emphasizing the importance of each.
